A former professional mountain bike athlete that represented Canada on the national team and was a shortlist Olympic selection athlete for London 2012. Adam helped Emily build her online profile over the years which led to a career as a digital marketer at one of Canada's fastest-growing SaaS companies as a Marketing Manager. A profound passion for business, storytelling, producing, and creating content. Adam has worked directly with countless skilled trade companies and contractors in the green and snow industry and is the producer on a podcast named Landscape Disruptors. On the side, he and Emily co-founded an NFP incorporation where they aim to get more kids on bikes and produce an annual cycling event named Batty Cross attracting over 1000 attendees. He fills his free time coaching a youth mountain club made up of 600 families while collecting photos and racking up the miles on foot and by bike. Most recently, he and three others rode across Iceland by bicycle they were featured in the film named "A Line In The Sand".