Toronto, Ontario, Canada - January 28th, 2022: The Canyon MTB Racing Team and InBike announce a new three-year partnership focused on achieving the highest level of the podium.
In a year where mountain bike events are imminently making a solid comeback, the Canyon MTB Racing Team is leaning into a list of growing partnerships to enhance their preparation and performances. With 9 Cross Country UCI Mountain Bike World Cups gracing the 2022 calendar, it is no surprise that the additional sponsorship is an advantage for the team in its second year since forming in 2021.
InBike is a relatively new brand in the cycling scene and has been rather quick to find its way into the hands of some of the top Pro Tour cyclists in the World. Founded in Medellin, Colombia, InBike produces a variety of transdermal creams that aid in quicker recovery times and improve strength and endurance while exercising. When asked about the newly founded partnership, Managing Director Juan Restrepo echoed his excitement of seeing the off-road community learn more about their products and the benefits.
"Being part of the Canyon MTB Racing Team is an honor, and we are very excited about what this represents for us in the MTB category. In addition to the joy of supporting a women's team that rides at the highest level and has riders with extraordinary qualities, we'd also like to thank the athletes for letting us be part of their daily training, utilizing our products to help
optimize and boost their performance.
This opportunity will also help us showcase the functionality of our InBike products to a broader audience and how they can help improve performance while getting deeper into the US and Canadian market as part of our goals for 2022 and the following years". - Juan David Restrepo Manager Director - IB Performance Sports (INBIKE - CLINS)
The Canyon MTB Racing Team owners Adam Morka and Emily Batty also expressed excitement and hints of plans for the newly founded three-year partnership with the Colombian start-up brand. Adam says,
"In 2021, our small and mighty team attended over 12 international events and generated upwards of 100 million impressions globally, and in 2022, through our SWOT analysis, we have identified some critical areas for improvement. We are thankful for InBike's support as we ramp up the team's objectives while expanding our roster and program to become a leader in off-road racing. Not only do their products align with everything we aim to achieve, simply working with Juan and his team has been incredibly enlightening and positive in our short couple months together."
With hints of an expanding roster and additional rumblings within the cycling community of an entirely new program, the Canyon MTB Racing Team, along with their newly founded partnership with InBike, will undoubtedly be a thrilling journey to watch develop in the coming years.
To learn more about InBike and some of the performance products they produce and athletes they support, visit https://ibsports.cc or follow them on Instagram @ibsports.co and @ibsports.cc Stay tuned for more exciting news from the Canyon MTB Racing Team at mtbracing.com or give them a follow on Instagram @canyonmtbracing
About Canyon MTB Racing:
Established in 2021, The Canyon MTB Racing Team’s vision is to build a winning world class off-road program and an industry leading cycling team that empowers off-road cyclists and outdoor enthusiasts to make a positive impact in their own lives and the community that surrounds us. Visit mtbracing.com